Research

I am interested in the relationship between technology and people in three realms: corporate America, small business, and education.  I am a positivist researcher who can conduct scholarly research in both the behavioral and technical arenas of MIS.  My primary theory driven research streams include: e-commerce, B2B virtual communities, cross culture, eLearning, information extraction & data mining, and using Internet technologies to accomplish marketing strategy. My work can be classified into four major research streams. They are:

Research Stream #1: Virtual and Electronic Commerce Issues
Studies in how corporate America and small businesses, adopt, implement, and measure the impact of electronic and virtual initiatives.

Theory bases:

·         Social Exchange Theory

·         Brand Loyalty

·         Trust Theory

·         Electronic Word of Mouth (eWOM)

·         Relationship Marketing

·         Group Support Systems

  

Research Stream #2: Technological Innovation in Education
Studies in the selecting, adopting, and implementing, and effects of information technologies in higher education.

Theory bases:

·         Technology Acceptance Model

·         Task Technology Fit Theory

·         Media/Information Richness Theory

 

 Research Stream #3: International and Cross-Cultural IT issues
Studies in the impact of culture, IT policy, implementation practices, and other factors on IT systems success with an international focus.

Theory bases:

·         Hofstede's Cultural Model

·         Technology Acceptance Model

 

Research Stream #4: Future Directives of the Web
Studies in cutting edge Web technologies and how they can improve managerial efforts in obtaining competitive advantage.

Theory bases:

·         Semantic Web

·         Data Mining

·         Information Extraction

·         Ontology

 

 

 

 

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